Content Is King…if It’s Engaging

The performance of your website is a vital cog in the operation of your business. Implementing a website that isn’t providing results is a wasted opportunity. There are many ways to measure the success of your website and determine if you are achieving returns on the investment you made into it. There are also many tools available to guide you in understanding which areas of your website are frequented and which may require more work. Many factors are involved in creating a website and each is as vital to the result as any of the others. Content, design, interface and ease of navigation are a priority when developing a website that succeeds in achieving both traffic and conversions.

Content, Design, Interface and Navigation

A website that attracts traffic and holds the attention of the audience must incorporate interesting and engaging content into its core. Bold headlines and sub-divided text prevent the reader from becoming bored quickly. Design is important as it is what attracts the eye first off. Simple, catchy and uncluttered works best. The user-interface should be one that is easily navigated and provides a pleasurable experience for the user. Struggling to your way around causes frustration and inevitably the user will click away and find something easier to read. The goal of any website is to attract, retain and convert.

ROI of Web Content

The first step to determining the efficiency of your web content management is to determine the period each task takes your content team to complete. Once you have these time frames identified, the process begins of attributing costs to those time frames. To calculate the return on your investment it is vital to equate each task with a cost and from there it will be easy to ascertain whether the company is receiving monetary returns through sales on the costs spent on the creation of the content.